Hello

I'm a passionate UX (User Experience) Researcher and Designer with 16 years of experience in the food service industry, leveraging user-focused design thinking to consistently drive increases in sales and net profit. I am certified in UX Research and Design through Google's Professional Certificate Program, further solidifying my commitment to user-centricity and data-driven design practices.

My skillset empowers me to:

• Conduct thorough user research: I employ various methods like user interviews, surveys, and usability testing to understand user needs, pain points, and motivations.

• Craft detailed user personas: I translate research findings into actionable insights, building user personas that inform design decisions and foster empathy within teams.

• Facilitate creative ideation: I lead brainstorming sessions and workshops, fostering collaboration and generating innovative solutions that address user needs.

• Design intuitive and user-friendly experiences: I utilize proven UX principles to create user interfaces and user flows that are both aesthetically pleasing and functionally effective.

Proficiency in various tools further enhances my design workflow:

• Design Tools: Figma, Miro

• Collaboration Tools: Office Suite

• UX Research Tools: User persona creation tools, survey and interview platforms

I am a highly motivated and results-oriented individual with a passion for translating user insights into tangible business improvements. I believe effective UX design is not just about aesthetics, but about creating meaningful user journeys that drive engagement, satisfaction, and ultimately, increased profitability for businesses.